About Ewelina McNamara
SEO, AI Discovery & Digital Growth Consultant in London
I'm Ewelina, a London-based SEO consultant. I help businesses, brands and creatives get found on Google and AI search, and turn that visibility into customers. I've spent 17 years in PR and communications and 10 years in SEO and digital growth, working with e-commerce brands, local businesses, creative studios and personal brands.
My story
Straight after university, I founded 2 Sisters PR. Over the last 17 years we've worked with almost every kind of business you can think of: global sports brands like the UFC, the NHS and government organisations, festivals, mobile and transport companies, personal brands, tattoo artists, local pubs and independent businesses.
That range taught me something most SEO consultants never learn: how to position a brand, tell its story and earn trust, whatever the size or sector.
As more of our clients' attention moved online, the question changed from "how do we get press coverage?" to "how do people find us?" So I went deep into SEO: keyword research, site structure, technical SEO, Search Console and content, testing everything on real businesses, including my own.
Today I work with e-commerce brands, local businesses, creative studios and personal brands on search across Google, Bing and AI tools like ChatGPT, Gemini and more.